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rightchannel COMMUNICATION ENGINEERING

What we do

How do we do it?

We have always called it strategy, but it's closer to building a bridge than planning a war. All forces must stand, all elements must counteract to create the right tension. Everything must be in balance to reach the goal. What we do is a type of communication engineering.

We imagine the complete design and then we put in place all the forces needed to realize it. These forces can be those of classical advertising, television press, promotional activities, direct marketing, web marketing, PR, guerrilla, etc.

Matt Kendall Founder & Director at Fromm, in an article on the agency of the future, describes it as follows: “a co-operative model of distributed and autonomous specialist networks. As an approach to business (rather than casino heists), this is known as the Hollywood Model. Film studios have been using it for years. They keep a core staff at studio HQ and then engage partners and crew with the specific skills required to best execute the film.

If you’ve ever been on a TVC shoot, you’ve seen the model in action. The different teams on the shoot may or may not have worked together before, but they all have their role and are specialists at it. With the right coordination, everyone knows how to work with each other and what to do to get the job done and done right. All at once and in parallel.” They call it the agency of the future, but we have been working this way for more than fifteen years. It is a highly efficient system and, for the customer, is purely cost effective.

Agip

Akros Banca

Alitalia

Amway

Ariston

Avis Autonoleggio

Axa Assicurazioni

Axa Sim

Banca pop. di Intra

Bayer

Battistoni

Benetton

Blu

Bmw

BNL

Bnp Paribas Italia

Bracco

Brendolan

Candy

Capucci

Cariprato

Carta Si

Centrale del Latte

di Roma

Chesterfield

Ciba Vision

Claudio La Viola

Copra

Coca Cola

Compass

Coop

Creberg

Crodino

Cynar

DalÏ profumi

De Agostino

Despar

Deutsche Bank

Dolma

Edisontel

Federfarma

Fin Part Group

Finanza e Futuro

Frette

Giglio

Givenchy

Gruppo Campari

Henry Cottonís

Honda

ICR

InfostradaIP

Ist.Banc.San Paolo

L'Oreal

Lagorio & Dufour

Lanvin

Levi's

Lindt

Liquigas

Lloyd Adriatico

Manetti&Roberts

Marina Yachting

Marzotto

Mentadent

Missoni

Moncler

Monte dei Paschi di Siena

Nationwide

Negroni

Opel

Perfume Worldwide

Philips

Polti

Quasar Adventure

Romeo Gigli

Samo Profumi

Sammontana

Sandoz

Seat Pagine Gialle

Siemens Telematica

Telecom

Tim

Triumph

UDV

Versa

Vital Gourmet

Vodafone

Ronaldo Esper

Wella

Winterthur

If you were to build a bridge, what would you do first? Would you call a concrete expert or a steel merchant, maybe a skilled worker... or an architect? Better a civil engineer ... Communication needs complex structures, it requires vision and design.