Results

 

The initiative was a huge success: over 12,300 sales assistants of IATA agencies, 97% have joined Flying Club!

A market survey indicated that Volare Club is the most popular and appreciated incentive program in years!

 

Goal

 

Develop an incentive program addressed to approximately 11,000 desk operators of travel agencies, a younger market, a young target with the goal to:

• Revitalize and constantly strengthen the relationship with Alitalia

• Create attraction to the company

• Foster a sense of belonging and the spirit of aggregation

• Increase the sale of air tickets

 

Solution

 

Right Channel created a highly articulated marketing mix that provided promotions, events, award-winning creative communication material, such as a catalog designed as a magazine with cutting-edge typography.