Prizes

 

The "Sea of Freedom" initiative was awarded a "sea" prize:

The Grand Prix Promotions

The Special Prize for Integrated Communication.

The Gold Medal at the EFSP Award Celebration

The Honorable Mention on the Golden Plate

 

 

Overview

 

The client ,Marina Yachting, a  casual but elegant clothing line with  a name that immediately evokes the world of the sea and sailing, the sea, then, became the “natural” theme of the whole initiative.

 

The goal to be achieved was to strengthen the positioning and reputation of the brand.

Thus it was born a complex and articulated initiative, a global communication strategy that has involved so many different targets and goals.

"A Sea of Freedom": a promotion marketing project, which involved a variety of media and techniques under a single title.

Advertising: 100 exits on newspapers, periodicals, TV; 2000 posters on billboards national large format, 400 national TV commercials multi-subject; 16,500 movie spots; editorial activities.

Trade promotion: competitions for the best showcase with a cruise. Incentives towards the sales force. A consumer promotion with an immediate gift: the exclusive book "Mysteries and Legends of the Sea". The sponsorship of the Sardinia Cup. Presence in major fashion events such as Pitti Uomo. A surprising and truly superior expectation.